Sunday, February 22, 2009

Campaign for Obesity

So, Dove has this whole advertising slogan these days that's all about inner and/or natural beauty, no? Well, I say that's false. They're campaigning to make you fat and addicted to their chocolate. Have you ever had their individually wrapped chocolates with the sayings in them? You know, the 'wise-saying cookie' wannabes? Here are some examples:

-The best success comes after disappointment. Meaning, you just ate this junk food you crazy-head with no self control---but maybe now you can start another diet.
-Remind yourself that it's okay not to be perfect. Translation: so what if you eat a lot of these candies and gain some weight?
-Go ahead, have another:) Seriously---that's what it says. I mean, there's nothing subtle about that.
-Think without limits. That's right, don't give yourself a set amount of how much you eat. Eat what you want, when you want, and even more than you want if your stomach can handle it.
-Too much of a good thing is wonderful. Yeah---too much of our chocolate is a great thing---for us! You get addicted and have to keep eating, thereby ensuring our continued profit success. Jerks
-Indulge in life's little pleasures. Like our bags of Dove chocolates. Indulge all you want! Too much of a good thing is wonderful and it's okay not to be perfect!
-Learn to say hello in another language. Now, that one is just dumb. I guarantee everyone can do this. It's a sorry attempt to make the eater feel smart. I'm not fooled.

On that note, Lent is coming up. No, I'm not Catholic. Yes, I do celebrate it. (Although celebrate is probly the wrong word.) This will be my third year observing Lent along with my cousin Becky (and sometimes we can convince other people to be crazy with us as well). We go off junk food. For me, that means sweets, desserts, chips...and it looks like I'm gonna have to add peanut butter and jerky cuz that could easily turn into a replacement for the 46 days. Take that Dove candies!!! You can't control me!

*Disclaimer---I know Rychelle fully posted about Dove candies recently. But guess what? I had already started writing this post. I didn't copy-we're just fake twins.*

33 comments:

That Girl in Brazil said...

I'm very much glad that they don't have those here. Cuz I'm pretty much sure I couldn't resist.

Kristina P. said...

How did That Girl in Brazil beat me!!?!? She must have special Brazilian powers.

And I'm not in love with these. I mean, they are chocolate so they are delicious, but I will go hardcore, and go for Cadbury Mini Eggs.

Deb said...

Dove dark chocolate squares are my heroin. I don't mean I aspire to be them, I mean I want to melt them and inject them into my veins.

the Lola Letters said...

Ha ha ha!
Love. this.

It was awesome to meet you too.
I have a feeling that I am going to be a-lovin' your blog.

Machen family said...

my dove wrapper says, those size 14 jeans look hot on you! but I bet you'll even look better in size 16. And you know what, I fall for it everytime!

Becca said...

I am convinced that there is no such thing as truth in advertising. But I did have a thought--maybe if you were advertising something there would be truth and then we would all buy it because you made us laugh!

Think about it--you might get rich

Jen said...

I have to say that this was a very astute observation - and I am both convinced and impressed. If I ever come face to face with one of these little Dove chocolate thingies, I will be prepared for the challenge. Yes, thanks to you, Barbaloot, I will be able to overcome the propoganda. Although I still will no doubt eat an entire package in one sitting, I will do it with my eyes (and apparently my mouth) wide open.

T said...

I don't even like chocolate - (I know, I'm not a true woman... I've heard it before) - but those saying make me want to run up my stairs and consume some of my coconut cream almond candies...

LaurieJ said...

I might join you on the lent thing. Mine would have to be Mcdonalds fries and Coke!

Buffy Dayton said...

So how many did you eat to get all those little sayings? You are getting all your chocolate in before you start lent? Just kidding. Good luck with that lent...my philosophy is...if I am not going to do it for the rest of my life, why do it for forty however many days.....NO WAY!!! I am just a junk-a-holic!!!!

Hoggards said...

I could never celebrate Lent with you!

rychelle said...

love camille's comment. i'm pretty sure i've had that message too!

and i'm so glad i have a fake twin! i've always wanted a sister (and a twin no less)!

Boy Mom said...

Lent, I'm in! Let me just hurry and eat those last two bags of Dove Dark Chocolate in my cupboard...OK,good. When do we start?

Becky said...

What I wanna know is, did Dove pay you to post this!? Cuz I'm totally jonesin' for some Dove chocolate now.

Shelley said...

Ok, so I have to copy Buffy a little, I'm sure you didn't SAVE those wrappers all week.....so you must have suckered right on in. But hey, they are soooo good. All I can say is "women are, that they might be happy", and that's my story and I'm sticking to it!

Eliza said...

I've fallen victim to the Dove messages too. They just seem to smack ya in the face, but at least it tastes sweet!

The Crash Test Dummy said...

Oh this is hilarious! Pure genius. I wish I had thought of it before you because I LOVE those wise dove chocolates! They're more fun that fortune cookies.

Literally!

Boy Mom said...

I'm so there! thanks for letting me crash your pilfered, adulterated religious party;)

AlliSMiles said...

um, this is the best candy time of the year: cadbury eggs, robin eggs...need i say more? rest assured i will savor each one of mine while you're off doing crazy abstinence. not crazy bc it's a catholic thing, but crazy bc you're a mormon doing it voluntarily. crazy.

Loralee and the gang... said...

I might have to try this lent thing...I start my diet each and every day, and fall off of it and the end of every day. I have decided that I am like an alcoholic when it comes to sugar...I have to stay completely away or I go beserk with it! It's so sad...
:~D

Robb said...

Thank you so much. I hope hope hope it all goes well too!

3 Bay B Chicks said...

How are you not employed by a major advertising company, making your millions by coming up with brilliant and eye-popping campaigns for the pillars of industry?

Just sayin'...

-Francesca

in time out said...

i could say that I eat them for the messages, but I would be lying. I just LOVE the chocolate. yummm

wendy said...

Hey, I am just trying to get caught up with the ladies from the blogger luncheon. It is taking me for--ever. Dang, I have a stash of Dove chocoates hidden in a drawer at work!!!!! If they want me fat --------they WON

nevadanista said...

Oh man, at Easter time, Dove puts out these little half eggs (I mean they're flat on the bottom) that have soft chocolate in the middle. I buy a whole bunch and hide them from the kids - they never get any in their Easter baskets...

Domestically Disabled Girl said...

I chased Wenda down here, and am glad I did! I am off sweets for lent too, and um... it's hard!

Annie Valentine said...

Is it just me, or does Lent sound kind of like a diet? My mother takes Lent very seriously. She's Mormon. I suppose since I'm giving up pop for Lent, I should pray about. Do you pray?

Are you coming over to watch TBL finale with me? You'd better be planning on it...

daisigirl said...

I just found you through Where's Wenda. I love that name of your blog. We love The Lorax! My daughter thinks a movie should be made from this book. I think that would be just great!

daisigirl said...

It is so funny that you were looking at my recipe because I was in the middle of editing when I dropped something on my keyboard and posted before I was finished. Anyway, I am done with it now so you may want to look at it again. It may make more sense now! Thanks for stopping by! No, I didn't know about the cartoon. I will look for it!

Natalie said...

Wow. I feel so gullible. Like I could have written that campaign myself. I totally fall for all of those lies all the time. Especially: -Indulge in life's little pleasures. Like our bags of Dove chocolates. Indulge all you want! Too much of a good thing is wonderful and it's okay not to be perfect! When my pants are feeling a little tight I'm just thinking, "Oh well- plus size models are pretty too!" Hook, line, and sinker!

elesa said...

Hee hee hee! Thanks for turning me onto the evil that is Dove! Hmm, I wonder if I have any of those in the house.....?

made sweet said...

1. i love dove chocolate. i buy bags and bags of them. silky smooth, so delicious.

2. the best/slash worst dove wrapper i got was in a valentine bag. what did it tell me? "be your own valentine." yep, pretty sure that was a ploy to get me depressed and eating more chocolate.

3. you do realize that the "inner beauty campaign" was dove beauty products (shampoo, conditioner, etc.) and not the chocolate brand, right?

Emily said...

I don't know if anyone else already told you this, but the Dove Soap Company is the one with the 'be beautiful the weight you are' type campaigns and they are a totally different company than the one that makes Dove Chocolate.

Still funny, and true, though!